How to Be The Best Sales Man/Woman in the World TODAY

A man was begging on the subway between 42nd and 14th street yesterday.   "Oh nooo!" - That's what I was thinking so I put on my noise-cancellation headsets to try and be invisible. 

I was above the crowd of vulnerable New Yorkers with simple headsets.

But this guy was no homeless; he was THE WOLF OF 42ND STREET.

"I am not here to sell you candy, or tell you about my hardships, or ask for money" he said.

I somehow heard THAT over my noise cancelation. 

- I am here because I wrote a book, he said

He pulled a copy and showed it to us. It was obviously self-published with the Create Space templates, the same way I published my first book.  

It did not look "professional", but heck, the guy had a book!

- It's called "Changing Your Game Plan" he said.  Momentum growing.

The book tells the story of my life and the mistakes I made that landed me in prison.

I removed the noise cancelation at that point. 

The exclusive membership club of the express train lifted their heads at once.  How could we not? Prison?!

What followed was the best copy-writing / sales-speech I EVER heard on a subway:


- You can grab a copy now and look at the back to see what it says. Totally free.   

There was nothing to lose right?  You COULD HOLD IT for free. He did not say the book was free. 

What did you have to lose by simply holding it? 

The woman next to me (probably in her 50s) STOOD UP to grab a copy.  A few others got a hold of one as well.  

Everyone who had one was half-convinced already, some were reaching for the four bucks. It didn't matter what the back of the book said.

There's a trick called Investment Bias. And by now he had already made you invest your time and interest in his book. You were IN. 

Also, by now he had:

 a) Identified the ones that might buy, and 
 b) Had put a copy in their hands.  They were holding it already!

- Look at the back of the book and see what it's all about.

He repeated that...  The man knew what he was doing.

Two more people grabbed a copy as he walked up and down commanding the stage of a frigid January subway audience.   

- If you want the book autographed that is for free.  The book cost four dollars, but the autograph is free.

Genius again: he was already offering extra value.  

The price was introduced as an after-thought, after the "extra value"... 

Now, you may argue the extra value (autograph) was "perceived". Who cares? It works!

And... he said "free" thrice already!

- The book cost 4 dollars. Today.  (It's 12 in Amazon paper-back).  I just want to help others.

Now we knew that:

a) We had a bargain and the guy had something to offer (prison!)
b) There was a sense of urgency. Why? Because of the next line.... the line that killed it!

-Don't wait for the book to be on Oprah people, this is your chance!

Everyone who was holding the book bought it.  All of them. That was 6 people in a 5 minute ride.  All of them wanted it autographed too.  

He asked everyone for their names and autographed them with a personal message.

I just bought my own copy.  2.99 in Kindle


You go R. Kearse!  You've got yourself a fan. ME. And those six people.

Because incarceration is not always of the metal bar kind... No!

Many times incarceration is of the metal MENTAL bar we set up for ourselves.


I'm off now. Gotta read a book, bro.



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8 comments:

  1. Hi Claudia- I don't do yoga regularly but I value your blog very much. I found your husband's blog through thought catalog, then yours :) both of you have provided real guidance during what feels like a continuous state of liminality.

    I like this story. To me a good salesperson makes buyers feel like they won't be ditched and forgotten after the sale. There's more to come, something to gain for both sides.

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  2. thank you Sara, and you are right that is a good sales man, he does not sell you for today, he sells you for life...


    For example he just tweeted to me that "he's never been called "the wolf of 42nd street"... He made me feel appreciated. Now he has a fan for LIFE... I adore the guy... I WANT him on Oprah, he IS an inspiration.


    I appreciate your kind words, I really do


    Now that word "liminality"... Had to look it up... I get excited when I learn new words... and I LIKE IT... it definitely describes where we are at, and all of us together are figuring it out. One day at the time


    Big hug!

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  3. This is awesome!

    I'm wondering if he tested different approaches to arrive at the one he's using now…

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  4. You can ask him, he's on Tweeter... I would love to know as well, and you could write your third book :-)

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  5. I tweeted at him and mentioned you in the reply. My third book is currently underway. Never realized how fun it would be to write these books!

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  6. Hi My name is 'Bruno Rico' just want to share my experience with the
    world on how i got my love back and saved my marriage... I was married
    for 7years with 2kids and we lived happily until things started getting
    ugly and we had fights and arguments almost every time... it got worse
    at a point that she filed for divorce... I tried my best to make her
    change her mind & stay with me cause i loved her with all my heart
    and didn't want to loose her but everything just didn't work out... she
    moved out of the house and still went ahead to file for divorce... I
    pleaded and tried everything but still nothing worked. The breakthrough
    came when someone introduced me to this wonderful, great spell caster
    who eventually helped me out... I have never been a fan of things like
    this but just decided to try reluctantly cause I was desperate and left
    with no choice... He did special prayers and used roots and herbs...
    Within 7 days she called me and was sorry for all the emotional trauma
    she had cost me, moved back to the house and we continue to live
    happily, the kids are happy too and we are expecting our third child. I
    have introduced him to a lot of couples with problems across the world
    and they have had good news... Just thought I should share my experience
    cause I strongly believe someone out there need's it... You can email
    him via eromosalspiritualtemple@gmail.com
    Don't give up just yet, the different between 'Ordinary' &
    'Extra-Ordinary' is the 'Extra' so make extra effort to save your
    marriage/relationship if it's truly worth it.

    ReplyDelete
  7. I have a testimony to share,,My Name is Oprah Winfrey am from United State am now 38years old Am a Medical doctor in California,I married for about 27years ago without any child then me and my husband go for an adoption of 2kids male/female.Last years something wonderful and gracious happened to me i came across this witch doctor in the internet that promise to help me get pregnant which i totally disagree,,,How can i be pregnant looking my age he ask me not to worry that he only specialize on pregnancy no other. That after the job has been completed there is no any side effect,that was how he told me what to do which i did, could you believe i miss my periodical time that same Month and i was pregnant.Today am now the happiest woman on Earth,,While am i testify to this site i know there are a lot of people that are in this kind of trouble some will decide to commit suicide. please just do and contact him for help make him to understand that Oprah Winfrey from United States directed you, his email prophetoyinbojesus@yahoo.com

    ReplyDelete
  8. At last my happiness has been restored by a Man named Dr oyinbo,, my name’s are miss KIRSTEN I want every one on this site or forum to join me thank this DR oyinbo for what he just did for me and my kids. my story goes like this I was married to my husband for 5 years we were living happily together for this years and not until he traveled to Italy for a business trip where he met this prostitute who be witched he to hate me and the kids and love her only so when my husband came back from the trip he said he does not want to see me and my kids again so he drove us out of the house and he was now going to Italy for to see that other woman. so I and my kids were now so frustrated and I was just staying with my mum and I was not be treating good because my mama got married to another man when my after my daddy death so the man she got married to was not treating I and my kids well so I was so confuse and I was searching for a way to get my husband back to me and my kids so one day as I was browsing on my computer I saw a testimony about this MAN DR oyinbo of prophetoyinbojesus@yahoo.com shared on the internet by a lady and it impress me too so I also think of give it a try at first a was scared by when I think of what me and my kids are passing through so I contact him and he told me to stay calm for just two days that my husband shall be restored to me and to my best surprise I received a call from my husband on the second day asking after the kids and I called Dr oyinbo and he said your problems are solved my child so this was how I get my family back after a long stress of brake up by an evil lady so with all this help from DR oyinbo of prophetoyinbojesus@yahoo.com I want you all on this forum to join me to say a huge thanks to DR oyinbo and I will also advice for any one in such or similar problems or any kind of problems should also contact him for help.

    ReplyDelete

Anonymous comments can no longer be accepted (I was getting enormous amounts of spam)... But I hope you guys still continue to share your views, I welcome the conversation

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