Just finished listening to BOLD. And even though the book is competing with mine in the Amazon ranks, here is showing that there is abundance for all.
Loved BOLD for these 10 reasons:
1- THESE ARE STORIES - READING DOES NOT GUARANTEE SUCCESS IN ANYTHING.
Right at the start we understand that yes, the two (or two dozen) 19-year-olds from Stanford sold Instagram to Facebook for kizillions.
That happened.
BUT it doesn't always happen that way. No.
The stars aligned for them. The time had come. Other companies had not pivoted in time (Kodak)
So... We can start a business and give it our all, but we cannot ever know if it will be a success.
Forces way beyond us are at work.
This is why the impressive entrepreneurs of our times take huge risks, but, they are calculated.
For example, when Branson leased his first aircraft from Boeing he made sure he would be able to return it and walk away after a year, in case it all "crashed"
Huge risk - hedge thinking
2.- NOW IS THE TIME
This is the moment, now, to harness the power of technology all around us (like the one in the computer on which you are reading this or the phone in your purse) and use it for "exponential" change.
To use it to solve the problem that one billion people have (pick any, like hunger)
3.- EXTREME FUN (See top photo)
When British Airways (Virgin archival) erected a 440-foot Ferris wheel in London (the London Eye), it suddenly faced construction delays....
Richard Branson:
First of all: HA HA HA - I just googled that image.
It's at the top of the post in case you missed it
Second: MUST HAVE FUN and be "IMMENSELY PASSIONATE", especially when being serious, because otherwise we are burning the candle at both ends, and then we die.
If we don't love what we do with that kind of passion it is never going to work
4.- IS THAT REALLY THE POINT?
Once a guy called Astro Teller (I'm just getting to know him, he is a genius) went to Larry Page's (google) office and...
"talked about wheeling an imaginary time machine into Page's office, plugging it in, and then demonstrating that it works"
Larry's response?
Why does it need a plug? Wouldn't it be better if it didn't use power at all? He asked.
My take: THINK BEYOND...
Become an idea machine so that your idea muscle is so strong that you can push the limits of your imagination into infinity...
Keep pushing the limits, because there are none.
5.- NOBODY SEES YOU COMING
The book has 6 "d"s of Exponentials
One of them is the d for "D"ECEPTION
How deceptively SLOW big change can be (think Kodak going bankrupt because the people at the helm FAILED TO PIVOT)
How deceptively slow 3D printing may still appear... and yet... most cars in the US already use 3-D printed parts.
What will that mean for, errr, like.... EVERYTHING?
I can already imagine the enormous tower I am writing this from -in South Beach- "printed" can you?
6.- WHAT WON'T CHANGE
Jeff Bezos (Amazon) says people always ask him "what will change"
He is baffled by the question, he prefers to think about WHAT WILL NOT CHANGE
Like for example: people will always want "cheaper goods" and "faster delivery"
He cannot imagine someone going: "oh I would like my book to be delivered in 6 weeks instead of 24 hours please"
That won't happen
We will all still want to eat, feel good, be healthy, etc...
That is where the focus needs to go for anyone wanting to create new value. In exponential ways.
7.- WHY CROWDSOURCING WORKS
There is an enormous amount of the book that goes to this, and talks about how to do it right.
I recommend reading this part because anyone still thinking change can be done alone in a cabin in Vermont is living in another millennia.
A time that no longer exists.
Which brings me to...
8.- EVANGELISM
The authors talk about how word of mouth is still the best way to send your message around.
9.- THE BOOK IS SHORT
I was 3/4 done through reading in my kindle and the book went into "notes"
I appreciated that.
Messages that are simple, elegant and short appeal to me. They may appeal to you too.
10.- WHAT IS NEEDED NOW: IDEAS
So no matter what I do there is no guarantee of success, so I either re-define success as a daily practice, which I did, and then I keep doing it.
I mean, we keep coming up with ideas.
What are ten things I can do today?
How can I pivot today?
What risk may I mitigate today?
What would be fun to do today?
What technology in my phone can help me affect the lives of millions? billions? googles?
How can it be bigger? Easier?
Who can help?
How can Incentivize people to help?
How can I help?
Here is to being bold.
 |
| See #3 to make sense of the photo |
Loved BOLD for these 10 reasons:
1- THESE ARE STORIES - READING DOES NOT GUARANTEE SUCCESS IN ANYTHING.
Right at the start we understand that yes, the two (or two dozen) 19-year-olds from Stanford sold Instagram to Facebook for kizillions.
That happened.
BUT it doesn't always happen that way. No.
The stars aligned for them. The time had come. Other companies had not pivoted in time (Kodak)
So... We can start a business and give it our all, but we cannot ever know if it will be a success.
Forces way beyond us are at work.
This is why the impressive entrepreneurs of our times take huge risks, but, they are calculated.
For example, when Branson leased his first aircraft from Boeing he made sure he would be able to return it and walk away after a year, in case it all "crashed"
Huge risk - hedge thinking
2.- NOW IS THE TIME
This is the moment, now, to harness the power of technology all around us (like the one in the computer on which you are reading this or the phone in your purse) and use it for "exponential" change.
To use it to solve the problem that one billion people have (pick any, like hunger)
3.- EXTREME FUN (See top photo)
When British Airways (Virgin archival) erected a 440-foot Ferris wheel in London (the London Eye), it suddenly faced construction delays....
Richard Branson:
"wasted no time in flying an airship over the site trailing a giant banner
that read "BA can't get it up"
First of all: HA HA HA - I just googled that image.
It's at the top of the post in case you missed it
Second: MUST HAVE FUN and be "IMMENSELY PASSIONATE", especially when being serious, because otherwise we are burning the candle at both ends, and then we die.
If we don't love what we do with that kind of passion it is never going to work
4.- IS THAT REALLY THE POINT?
Once a guy called Astro Teller (I'm just getting to know him, he is a genius) went to Larry Page's (google) office and...
"talked about wheeling an imaginary time machine into Page's office, plugging it in, and then demonstrating that it works"
Larry's response?
Why does it need a plug? Wouldn't it be better if it didn't use power at all? He asked.
My take: THINK BEYOND...
Become an idea machine so that your idea muscle is so strong that you can push the limits of your imagination into infinity...
Keep pushing the limits, because there are none.
5.- NOBODY SEES YOU COMING
The book has 6 "d"s of Exponentials
One of them is the d for "D"ECEPTION
How deceptively SLOW big change can be (think Kodak going bankrupt because the people at the helm FAILED TO PIVOT)
How deceptively slow 3D printing may still appear... and yet... most cars in the US already use 3-D printed parts.
What will that mean for, errr, like.... EVERYTHING?
I can already imagine the enormous tower I am writing this from -in South Beach- "printed" can you?
6.- WHAT WON'T CHANGE
Jeff Bezos (Amazon) says people always ask him "what will change"
He is baffled by the question, he prefers to think about WHAT WILL NOT CHANGE
Like for example: people will always want "cheaper goods" and "faster delivery"
He cannot imagine someone going: "oh I would like my book to be delivered in 6 weeks instead of 24 hours please"
We will all still want to eat, feel good, be healthy, etc...
That is where the focus needs to go for anyone wanting to create new value. In exponential ways.
7.- WHY CROWDSOURCING WORKS
There is an enormous amount of the book that goes to this, and talks about how to do it right.
I recommend reading this part because anyone still thinking change can be done alone in a cabin in Vermont is living in another millennia.
A time that no longer exists.
Which brings me to...
8.- EVANGELISM
9.- THE BOOK IS SHORT
I was 3/4 done through reading in my kindle and the book went into "notes"
I appreciated that.
Messages that are simple, elegant and short appeal to me. They may appeal to you too.
10.- WHAT IS NEEDED NOW: IDEAS
So no matter what I do there is no guarantee of success, so I either re-define success as a daily practice, which I did, and then I keep doing it.
I mean, we keep coming up with ideas.
What are ten things I can do today?
How can I pivot today?
What risk may I mitigate today?
What would be fun to do today?
What technology in my phone can help me affect the lives of millions? billions? googles?
How can it be bigger? Easier?
Who can help?
How can Incentivize people to help?
How can I help?
Here is to being bold.
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